Select any image from one of the following genres of photograph from recent publication (news paper, magazine, online)

* Photojournalism
* Social documentary
* Commercial photography

Analyse the picture: List how selected photograph might be read by target audience

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Information

* Type
Commercial Photography

* Source
Uniquely Singapore

* Media
Series of promotional materials - the web and postcards

* Audience
Potential tourists, usually families
Analysis

* At a glance
1. Vibrant city life
2. Family oriented
3. Popular
4. Beautiful
5. Unique

* Points to take note
1. Attention
2. Balance and Composition

* Signifier
The Merlion

* Signified
Selling the idea of uniqueness and magnificence of Singapore

* Focus
Central of focus – merlion as the main idea

* Colour
Bright and rich colours – vibrant and active, more appealing, connotes happiness

Blue sky and water symbolises cleanness and beauty, instead of the dull brown waters in reality

* Position
Top half of the photo, camera angle creates the effect of looking up

Reinforced by the female models, tilting of the head

* Meaning
Why females only? (mother and daughter)
symbolic representation of family, love

Subtle usage of the colours red and white to represent the country’s colour, red top of the lady as a colour of warmth=family

Older lady and girl – universal representation of a mother and daughter=family

* Background
Tall building as a iconic sign that represents business and city life, portraying Singapore as a sophisticated urban city

Crowd symbolises excitement and life. Eg. People are always attracted by crowds and queues, not wanting to miss out of anything good

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Self-Assessment
I would rate this assignment 85/100. The choice of photo was excellent, since everyone knew the subject and local context of it. Analyzing the photo was kept short and straight to the point with questions to involve the audience. Furthermore, the audience was engaging to discuss their own interpretation of the photo and purpose to add on to my analysis.